Top 10 Entertainment Online Advertisers by Image-Based Impressions – October...
Note: Nielsen Online, AdRelevance service uses a proprietary methodology for estimating online advertising expenditures and only takes into account image-based technologies and advertising sold per...
View ArticleOffice Gossip Rampant and Harmful in Marketing Orgs
An overwhelming majority (84%) of US advertising and marketing executives say it’s common for their employees to engage in office gossip, and nearly two-thirds (63%) say it has a negative effect on the...
View ArticleMajority of US Mobile Users Carry Phone ‘At All Times’
Nearly 60% of mobile-phone users say carry their cell phone with them “at all times” – including inside their home – and a growing number say their device plays an important role in many day-to-day...
View ArticleOnline TV, Video & Phone Show Biggest Yearly Growth
Email, news gathering and paying bills continue to be the most widely used online activities among US adults, but downloading TV programs, watching videos and making web phone calls posted the biggest...
View ArticleBlack Friday vs. Cyber Monday Shopping Differs by Generation
Cyber Monday seems to be gaining steam as a favorite holiday shopping day, with 26% of respondents intending to shop on the Monday after Thanksgiving, up from 20% saying so in 2007, according to a...
View ArticleTop 10 Online Retailers by Conversion Rate – October 2008
Note: To be considered, e-commerce sites must have had a minimum of 500K unique visitors during the month. Conversion-rate data is based on visitor conversion rates, not session conversion rates: i.e.,...
View ArticleUS Searches Rise 7% in October, Google Dominates
Americans conducted 12.6 billion core searches in October 2008 – up 7% from September – while Google Sites maintained its top position accounting for nearly two-thirds of all core* searches conducted,...
View ArticleQ3 Radio Revenue Slides 9% Despite Off-Air Gains, Political Spend
Though off-air online and experiential advertising grew modestly as a part of the overall radio revenue pie and election-related political ads increased in Q3, total radio ad revenues were down 9% to...
View ArticleOne in 10 Young Adults Watches Online TV Each Week
More than one in 10 (11%) young adults age 18-34 now watches TV online at least once a week, and these internet-TV watchers also spend an extra hour each day with media compared with their same-age...
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